Bluestep Bank in short

Bluestep Bank is a challenger in the mortgage market and a modern alternative to traditional banks, choosing to see the potential in each and every one of our customers. Since 2005, we have enabled financial empowerment of tens of thousands of people, allowing entrance to the housing market, and the possibility of regaining control of their finances. Through inclusive yet sustainable and responsible lending we play an important role for those excluded by traditional banks.

Bluestep Bank was founded in 2005 in Stockholm Sweden, and we now offer our mortgage services in Sweden, Norway and Finland with an equity release offer available through 60plusbanken in Sweden. In April 2024 Bluestep Bank completed a cross-border merger with Norwegian Bank2 ASA.

Sustainability and transparency are at the core of who we are, and we are passionate about financial inclusion and financial empowerment of more people. Since 2005, we have enabled financial empowerment of tens of thousands of people through allowing entrance to the housing market, and the possibility of regaining control of their finances. Through inclusive, yet sustainable and responsible lending, we play an important role for those excluded by traditional banks. We believe in seeing the potential in people, and treating each of our customers as individuals, rather than focus on automated assessments. Through paying attention to our customers, we safeguard that each individual gets the opportunity to experience an improved financial situation, both long-term and short-term. That is our customer value proposition.

Financial inclusion

Bluestep Bank is a dedicated, solution-oriented lender offering mortgages in Sweden, Norway, and Finland. We also offer retail deposits at highly competitive rates in Sweden and Norway.

Bluestep Bank is a banking company under the supervision of the Swedish FSA. We focus on providing mortgages to people with the ability to improve and change their life situation and thereby successfully manage their finances in the future in a better way. Bluestep Bank focuses on people’s future financial capabilities rather than the historic challenges they may have faced. Bluestep Bank want people to feel respected, trusted and in capable hands, and together find a solution to an often challenging and changing financial situation.

Traditional mortgage lenders base their decisions on historic credit information and have streamlined and strict processes to reject anyone that does not match their credit scoring criteria. This model automatically prevents a large group of people from having the possibility to finance the purchase of real estate or an apartment or refinance an existing mortgage. This includes a large number of people who can comfortably afford to service their financial commitments today and in the future but traditional banks make decisions based on historical events in people’s lives.